Mobile Plus Group Ltd market analysis Research Paper

Mobile Plus Group Ltd market analysis - Research Paper Example Mobile Plus Group Ltd market analysis Business people who are value conscious will be able to appreciate the savings that our dual and triple SIM cellphones can offer as it affords them an extra line without the additional cost of an extra phone. Business venturers usually contact different kinds of people from different society classes thus using all the available network services that there is. Most of the time, these networks compete each other and offer promos that are only exclusive to a Same Network basis. In this case, business people tend to switch from one SIM to the other just to avail of the promos whenever they use their cellphones to call their wide array of clients who use different Networks. That is the reason why to target business people in selling dual and/or triple SIM cellulars is a practical idea to pursue.Giving them the freedom to use at most, three different Networks at once to contact their clients without having to switch phones offers efficiency and savings from the costs of buying another cell ular phone. This will also offer a better transacting means for business users who would usually organize in just a single phone the events that they have to meet throughout their working schedules.Personal users – Our secondary market will be personal cellphone users or the general public. Personal cellphone users can be a profitable segment in the market given their sheer size. The consumer’ behavior and buying preference are influence by several factors. Typical example of how these behavior and preference is influenced by the environmental factors which are media, culture and social influences.